As our Media product is a thriller genre film we decided our target audience would most likely be young people around the age of 15 - 25 year olds. However research shows that more males would be interested in this type of film then females.
We also made 2 surveys to support our findings which showed most people agreed that people around the age of 15 - 25 would be the most likely to watch a thriller movie however a large percentage also thought any age would be likely to watch a thriller. We also took a survey which suggested that males would be more likely to watch a thriller then females and that the majority of people asked believed that people between the ages 15 - 25 would be more likely then other ages to watch a thriller based movie.
Survey results:
Which age group would be most likely to watch a thriller genre movie:
Which gender would be most likely to watch a thriller genre movie:
We also searched for a movie similar to ours to get a clear idea of our target audience. We found that a film was similar to ours was ‘Taken’ which is also a thriller movie about a kidnapping. After research we Found two sites that suggested 'Taken' also had a target audience of people around the ages of 15 and over.
http://www.commonsensemedia.org/movie-reviews/taken
http://business.pearlanddean.com
Which age group would be most likely to watch a thriller genre movie:
Which gender would be most likely to watch a thriller genre movie:
We also searched for a movie similar to ours to get a clear idea of our target audience. We found that a film was similar to ours was ‘Taken’ which is also a thriller movie about a kidnapping. After research we Found two sites that suggested 'Taken' also had a target audience of people around the ages of 15 and over.
http://www.commonsensemedia.org/movie-reviews/taken
http://business.pearlanddean.com
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